ABOUT US
Founded in Shenzhen in 2002, Guide Group has grown into a leading force in the optoelectronic industry. On August 1, 2017, we inaugurated our first state-of-the-art optoelectronic industrial park, marking a new milestone in our development.
Today, Guide Group operates four world-class manufacturing bases—Jianghua Guide, Jiangxi Guide, Pingxiang Guide, and Changde Guide—covering a total floor area of 326,000 square meters.
With a strong focus on innovation and quality, we specialize in the design, manufacturing, and global distribution of high-tech electronic solutions, including LCD panels, TFT/LCM display modules, touchscreens (TP), OLEDs, PCBAs, and cables. Our commitment to excellence ensures that our products power applications across industries worldwide.
4
Production base
216,000㎡
Plant area
2000+
Employees
45
Patent
Over the past decade, the national-level achievements we have made span multiple dimensions, showcasing remarkable progress and innovation
Provincial-level Intelligent Manufacturing Demonstration Workshop
Provincial "Liquid Crystal Display Module Engineering Research Center"
Over the past decade, the national-level achievements we have made span multiple dimensions, showcasing remarkable progress and innovation
National Outstanding Enterprise Award at the 9th China Innovation & Entrepreneurship Competition (2018)
All subsidiaries certified as National High-Tech Enterprises
Professional LCD manufacturer
Sufficiently strong factory Capacity
Automotive LCD screen front production line: 4 lines
MONO LCM/TFT production line: 57 pcs
business
Local Dimming Mini Led display
Relying on the full technology matrix including LCD, LED, OLED, Mini LED, etc.
Presenting Elevated Visions Worldwide
Development
Positioning with GuideDisplay
ROHS
🌿 RoHS Compliance: Our Golden Standard for Sustainable Electronics
RoHS (Restriction of Hazardous Substances) is the EU’s mandatory environmental directive for electronics. We treat it as the golden key to global markets, enforcing its core requirements:
Non-negotiable limits (per homogeneous material):
⚡ ≤0.1% for lead (Pb), mercury (Hg), hexavalent chromium (Cr⁶⁺), etc.
⚡ ≤0.01% for cadmium (Cd)
Full-scope coverage:
• All electrical/electronic products (appliances, IT, lighting, medical devices)
• Components and packaging materials
Our proactive safeguards:
✅ 100% third-party lab testing against latest RoHS 3 standards
✅ Design-phase compliance: Lead-free solder, eco-coatings
✅ Supplier-restricted substance control lists
✅ Real-time ERP batch compliance monitoring
✅ Full life-cycle traceability
🌱 Beyond restrictions. Ensuring responsibility. Winning trust.
Ethos with GuideDisplay
PFAS
🌿 Our Commitment to a PFAS-Free Future
We are phasing out PFAS (Per- and Polyfluoroalkyl Substances) from our supply chain to create safer, sustainable products. While PFAS historically provided functional benefits, their environmental persistence and health risks demand action.
Our phased approach:
Audit & Eliminate: Identifying and removing PFAS-related materials from all products.
Supplier Collaboration: Requiring PFAS-free declarations and promoting alternatives.
Design Prevention: Implementing strict protocols to exclude PFAS at the source.
Regulatory Alignment: Adhering to REACH (EU), EPA (US), and global standards.
Internal Accountability: Training teams and conducting compliance reviews.
We commit to transparency and continuous improvement until all products are PFAS-free.
🌱 Cleaner materials. Safer products. A sustainable tomorrow.
Goals with GuideDisplay
Friendly working
🌿 ISO 45001: Our Workplace Health & Safety System
We implement ISO 45001—the global occupational health and safety management standard—to systematically protect our most valuable asset: our people. This replaces OHSAS 18001 and serves as our “workplace health check-up system.”
Core framework:
Risk Prevention: Diagnoses hazards (e.g., chemical exposure, machinery risks) and implements “treatment plans” to eliminate them.
Legal Compliance: Aligns with regulations like China’s GB/T 45001-2020 and global requirements.
Collective Responsibility: Engages every employee as a “safety guardian” through training, hazard reporting, and safety consultations.
Continuous Improvement: Drives optimization via PDCA (Plan-Do-Check-Act) cycles.
Our practice in action:
Conduct role-specific risk assessments with verified safeguards.
Enable anonymous hazard reporting with 48-hour management response.
Embed safety as foundational to sustainable operations and human-centric values.
🌱 Protecting people. Ensuring resilience. Building trust.
Goals with GuideDisplay
REACH
🌿 REACH Compliance: Our Gateway to Global Markets
REACH (Registration, Evaluation, Authorisation & Restriction of Chemicals) is the EU’s stringent chemical management regulation. We treat it as a mandatory “passport” for accessing international markets, implementing its core principles:
Key pillars:
1️⃣ Safety First: Comprehensive assessment of chemical risks to human health and ecosystems.
2️⃣ Industry Accountability: Reversal of burden of proof – manufacturers/importers must demonstrate substance safety.
3️⃣ Supply Chain Transparency: Mandatory data sharing across production networks for full traceability.
Our proactive compliance:
• Conduct rigorous REACH screening for all export products
• Require suppliers to provide complete chemical safety documentation
• Maintain a centralized raw material database
• Ensure end-to-end control from sourcing to final product
🌱 Beyond compliance. Building trust. Securing access.
2021 ~ NOW
2023
Leap
Changde Guide Was Established And Put Into Production
scale improvement
Quality Enhancement
2022
spallation
Jianghua Guide Jiangxi Guide obtained IATF16949 certification
ISO14001:2015 certification
QC080000 certification
2021
expand
Pingxiang Guide and Jiangxi Guide was established and put into production
2015 ~ 2019
2019
Stronger
Established Hunan LCD Module Engineering Technology Research Center
Entering the international market
2018
Tamping
ISO09001:2015 certification
ISO14001:2015 certification
Rated as a high-tech enterprise
2017
exploit
Hunan Guide was established
Established Guide Group Optoelectronics Industrial Park
2015
optimize
Established the second factory in Shenzhen
2002 ~ 2013
